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Below are some of the publications that have written about Jack's book, "Life's a Joke"

The Knoxville News

The FSU Collegian

USA Today

SF Chronicle

LA Times

Here's what other individuals
had to say.....

"Life's a Joke: Tales of a College Basketball Vagabond" is a collection of humorous
short stories about the author's experiences in the college sports world. The author,
Jack Fertig, put together a collection of anecdotes over the course of his varied career
in college basketball. The result is a collection of tales that make you scratch your head
in amazement at times and laugh out loud at others.

The author relates funny stories about college sports life, practice, recruiting and
players. He is not afraid to poke fun at himself as well as relate the humorous
adventures of his colleagues and former players. His stories include recruiting mishaps,
coaching blunders and even players and college administrators who mistook Alaska for
a foreign country. In addition, the reader gains insight into the inner workings of
coaching life.

"Life's a Joke: Tales of a College Basketball Vagabond" is a must read for all sports
enthusiasts, not just basketball fans. The anecdotes are truly funny and cover all the
aspects of being involved in team sports. This book will leave you wanting more!

Rating:[5 of 5 Stars!]

Reviewed by Lisa and Chris Kisner for Reader Views (6/06) http://www.readerviews.com/

"The absolute best bathroom book ever."
Ben Braun, Head Basketball Coach, University of California

"Fertig is so good he can make an isosceles triangle seem funny."
Mark Schoifet, 1970-71 student in Jack Fertig's geometry class at Highland Park (NJ) HS

"I found myself laughing out loud...congratulations on a truly funny book."
Ernie Saracki, Buffalo, NY

"Great book - a fun look at the inside of basketball."
George Matoian, Fresno, CA

"Got your book and really enjoyed it. (For) everyone who's ever coached, this book is a
must. You did good!!"
John Underwood, Director of Sports Marketing, Dallas Convention & Visitors Bureau

"I have truly enjoyed reading your (book) and the humor infused throughout. Indeed,
books like this one are a wonderful addition to my library. Please count me among your
admirers, and I'll look forward to seeing more of your writing soon!"
Dr. Betty L. Siegel, President, Kennesaw (GA) State University

"I really enjoyed your book. It was hilarious."
Bob Huggins, Head Basketball Coach, West Virginia University

"Great book! I really enjoyed it."
Steve Merfeld, Former Basketball Coach, Evansville & Hampton Universities

"Life's a joke accurately reflects the persona of Jack Fertig. The book demonstrates that
Jack is highly intelligent, has a great sense of humor, appreciates interaction between
people and is a consummate professional in every sense of the word. There should be
more people in this world like Jack Fertig and we would be much better off."
Jerry Roth, Attorney, Allentown, PA

"The book's everything - interesting, funny, exciting, and the perfect gifts.
Thank you! Thank you!"
John Pat Bourasse, Basketball Coach, Kirkland, WA

"I just finished your book, and it was great...you really brought (the
characters) to life. It was an enjoyable read. Best wishes for a sequel."
Larry Pope, President, Kwik Kopy Printing, Asheville, NC

"In Stephen King's book, On Writing, he says, 'Book buyers aren't attracted
by and large by the literary merits of a novel. Book buyers want a good
story to take with them on an airplane, something that will first fascinate
them, then pull them in and keep turning the pages. This happens when
readers recognize the people in a book. When they recognize their behavior, their
surroundings, their talk. When the reader hears strong echoes of his or her own beliefs,
he or she is apt to become more interested in his or her own story.'

"Although a collection of real life stories, the above paragraph is a perfect
description of Jack's book."
Ray O'Canto, president ofNTD Media Dynamics

"Great book. Couldn't put it down."
Mike Colello, Former Head Trainer, Cleveland Browns

"It's the perfect gift."
Billy Schmidt, Former Asst, Basketball Coach, Michigan & Seton Hall Universities

"Jack Fertig is a noted public speaker. He's also a funny man. (He's) put together a
collection of his favorite stories. Most in the 225-page…paperback should bring a smile."
Larry Stewart, "Hot Corner," LATimes

"Really enjoyed it. I could almost hear you telling the stories! Such memories."
Mark Edwards, Head Basketball Coach, Washington U.

"I loved the book. Read it one eve in a hotel. Stayed up 'til 3:00AM which is hard for an
old man like me."
Doug Ash, Long time NCAA Assistant Basketball Coach

"Enjoyed the book. Some great lines and stories."
Joel Maturi, Director of Athletics, University of Minnesota.

"If you're in the mood for something that will make you laugh out loud - aren't we all? -
bag a copy of…Jack Fertig's book…dozens of stories - many of them absolutely
hilarious and some of them featuring some prominent basketball figures."
Frank Burlison, Sr. Basketball Writer, FOXSports.com

"A fast breaking short story sports spectacular that will leave you laughing about the
coaches and kids that make up the wild world of college basketball."
George Takata
Sports Director, KGPE Television (CBS)

"What a great book!"
Dennis Johnson, VP of The Game Show Network

"Your sense of humor is terrific. You really bring perspective to each situation."
Tim McCoy, Fresno State Bulldogs fan

"Very entertaining book."
Bob Moosbrugger, Athletic Development, San Diego State U.

"Loved your book! The kids wanted to read it and I have kept it away from them as I
want to give each a copy for Xmas. Good bathroom reading!"
Dave Merchant, Former Head Basketball Coach, Lebanon (OH) HS

"Absolutely must have this book for new material. Please rush me a copy."
Jeff Schlesinger, Regional Manager, Cole Haan

"Enjoyed your book. So did my four children. I'm enclosing a check for five more copies."
Ada Yamamoto, Fresno State Bulldogs fan

"A great read - so funny, so true."
Tom Sorboro,Former asst coach, James Madison University

"Fertig, who also is a frequent motivational speaker, tells humorous tales of his life in
basketball, and he has plenty of fodder gleamed from all nine Division I institutions
where he's been employed during his career."
Kay Hawes, NCAA News

"Great work! I had one smile after another."
Lanny Van Eman, Long Time Former NCAA Basketball Coach

Well-traveled coach compiles best in book
By Thomas O'Toole, USA TODAY

College basketball coaches are gathered in Atlanta for their annual convention held in
conjunction with the men's Final Four. That means Jack Fertig has a chance to see old
friends. And after spending 30 years at nine different Division I schools, he has made
plenty of friends.
Along the way, he also gathered his share of stories. So Fertig, director of basketball
operations at Fresno State, combined his travels with his stories to write a book, Life's a
Joke: Tales of a College Basketball Vagabond.
Example: Tennessee played in the Great Alaska Shootout when Fertig was an assistant
in the mid-1980s. The team went to a gift shop in Anchorage, and one of the players
asked the clerk, "Do you take American money?"
Another Alaska story: A team from the Big 12 was invited, but the athletic director wrote
back to say the school couldn't play because "we've already used our foreign
In many cases names are withheld, Fertig says, to not embarrass anyone. But he does
tell tales on former bosses such as George Raveling, Don DeVoe and Jerry Tarkanian.
The idea for the book grew over several years of attending coaching clinics and
conventions and traveling with teams.
"You'd always get together and tell stories over a late-night beer or over lunch after a
camp broke up with all the coaches that went to all the same places," Fertig says.
"Inevitably, someone would say, 'We ought to write a book.' "
So he did. He sat down one night and quickly put together 12 stories. Then over the
course of three years he kept index cards with ideas, ending up with 280 stories that he
organized, trimmed and put into book form. He published it himself. Some stories are a
few paragraphs, others much longer.
Fertig, 53, began in 1972 as a graduate assistant at Vermont, then went to Washington
State and Oregon. He became a full-time assistant at Robert Morris, then Western
Carolina and Tennessee. He was an associate head coach at Toledo and Southern
California before going to Fresno State in '95.
He has a Web site (www.jackfertig.com, where the book can be ordered for $13). He
also remains committed to that elusive head coaching job. Tarkanian recently retired, so
the job is open at Fresno State. Fertig, though, is being mentioned as a candidate to
coach the women's team at Fresno State.
Looking back over three decades in Division I coaching, he says the best way to sum up
the growth of college basketball is this: "At Vermont, our budget not counting salaries
and scholarships was $9,775 for the athletic department. This year at Fresno State, we
paid $60,000 for one charter trip."

'Life's a Joke' for former UT assistant coach
By Gary Lundy News-Sentinel sportswriter

Part of Buzz Peterson's popularity as Tennessee's basketball coach is his knack for
public speaking and storytelling. If you ranked UT coaches on their ability to spin a yarn,
Peterson and former Vols assistant Jack Fertig would be at the top of the list.
Fertig, director of basketball operations for Jerry Tarkanian at Fresno State, was an
assistant on the Tennessee staff for seven years in the 1980s. In fact, he helped recruit
Peterson on his official visit to Knoxville.

Fertig pokes fun at everybody, including himself, in his new book, "Life's a Joke."
The funniest recruiting tale is about the time he was in Chicago trying to convince blue-
chip standout Weldon Williams to sign with the Vols. As he was making small talk, Fertig
reached into his jacket pocket and pulled out his plane ticket. Something else also flew
out of the coat pocket and landed on the floor.
"All three of us - me, Weldon and his high school coach - were standing there staring at
this thing that had fallen on the floor," Fertig said Tuesday as he recalled the story.
"It was dead silence. I mean, what do you say when a condom has just popped out of
your coat pocket? I honestly had no idea where it came from."
Fertig was baffled until the next day when he called the UT basketball office. Another
assistant coach, who was a big practical joker, asked him if he had found anything
special in his coat pocket. The slightly embarrassed recruit still made an official visit to
UT, but signed with Duke.

In another chapter, Fertig tells about a UT starter walking on campus while smoking a
joint with a couple of friends. A woman walking in the opposite direction gave him a
double-take. The player, showing off in front of his friends, took the marijuana cigarette
and shoved it in front of the woman' face.
'What, is this what you're looking at?" the player asked defiantly.
Unfortunately for the Vols, the woman was the assistant dean of students. The next day,
the UT player was an ex-basketball player.
Fertig's intent is not to embarrass individuals, so he leaves out the names in many
stories. He tells about a UT player in the 1980s, who received a gold necklace from his
mom for Christmas. One day, the guy discovered it had been stolen. A teammate
walked into the locker room wearing an identical necklace.
"Hey, you stole my necklace," yelled the UT player. To which his teammate replied, 'No,
man, I stole this necklace at Zales."

There are dozens of short anecdotes like the one about a former UT basketball captain
who shall remain anonymous. During warm-ups, the captain would say, "right foot" as he
commanded his teammates to extend their right legs and stretch. Same thing with the
"left foot." Then as the players extended both legs and tried to touch their toes, the
player said, "Both foots."
While the stories about his time in Knoxville are those most longtime UT fans can relate
to, there are dozens of other amusing anecdotes from his 32-year career at nine NCAA
Division I schools.
Fertig recalled the game he was an assistant to Southern Cal coach George Raveling,
who angrily jumped up to protest a call and fainted on the spot. The top assistant
coach, Steve Cottrell, an ultra-competitive Type A personality, took over the team. As
the game continued, the trainer tended to Raveling with smelling salts at the end of the
bench. A minute or so later, Cottrell turned to the trainer and said, "Keep him down.
We're making a run!"

My favorite story of all doesn't have anything to do with basketball. It's the one about
Fertig coaching his oldest son, Andy, in a 5-year-old T-ball league in California.
One of players was crushing the ball, so Fertig suggested that maybe Andy could ask
the 5-year-old Babe Ruth for a few pointers. "Well, Andy, did you ask Dustin why he hits
so well?" Jack asked. "Yeah, dad, I did," answered Andy. "He said he looks at the ball
sitting on the tee and makes believe it's his piano teacher's head."

Author finds humor in the seriousness of basketball
By Leticia Juarez - The Collegian

Most people write down their memories in a journal-Jack Fertig published his. His 32
years experience at Division I schools has' given him the material he needs for a book.
"Life's a Joke" is a collection of short stories about Fertig's career in basketball along
with his family.
"It's the ultimate bathroom book," he said with a chuckle.
It began as storytelling at sports meetings and conferences. This started Fertig's goal of
recollecting stories. He began carrying a note card in his pocket, "to jot down a story
when I would remember it," he said, while displaying a folded 4x6-note card with dif-
ferent colored ink going every direction.
Fertig, director of basketball for Fresno State, took the advice of numerous colleagues
and began writing down stories as he remembered them. He started off with 12; three
years and 260 stories later, he developed his book. As of the date of its release, the
book has sold more than 550 copies. They are available at Kennel Bookstore and The
Bulldog Shop.
"I thought it was a good idea," said his wife Jane. "He is a great storyteller. It amazes me
how he can remember things so far back. I knew he was enjoying writing his book."
Readers will relate to Fertig's experiences of owning his first home and not knowing how
to turn the hot water on and just having one of those days where everything goes
wrong. They will also enjoy what Jane calls "those little zingers at the end of the stories."
The book begins with the University of Tennessee's trip to Alaska for a basketball
tournament where one of the players asks, "Do you take American money?" This story
sets up the roller coaster of humor that sur-rounds the book. The blunders from play-
ers, coaches and family gatherings gone badly are all packed into 223 pages.
Even Fresno State had its story to share. In the story titled "Are there any questions?"
Lynn Button, Chief of Police, talked to the basketball team about various issues, one
being domestic violence. He proceeded to discuss how no means no and how to walk
away if there was a chance for a heated argument. He then asked if there were any
questions, when one of the guys asked "What if they ask you to spank them?"
Being a published author has not changed Fertig's pace one bit. Already media such as
the L.A Times have picked up his story.
"Jack's always been a hard worker,,, Jane said. "He would not be Jack if he wasn't
Jack's sons Andy and Alex, who are mentioned in the book, both agree their dad's book
is "cool." When Jack is making speeches they set up a table where his older son Andy
helps sell his book.
Along with being the director of basketball, Fertig also teaches the Theory of Basketball,
does a radio show called Chalk Talk on KCBL 1340 and is commentator for Fresno
State's televised basketball games. He is also member of the National Speakers
Association. With all this keeping him busy, will there be a second book?"I have 110
stories for a second book, " Fertig said."But i'm still thinking about it

Verdict in; jury's still out
Tom FitzGerald - San Francisco Chronicle

-- In his book "Life's a Joke: Tales of a College Basketball Vagabond," Fresno State
director of basketball operations Jack Fertig recalls going to the Great Alaska Shootout
as an assistant coach at Tennessee. The team went to a gift shop in Anchorage, and
one of the players asked the clerk, "Do you take American money?"


A consumers guide to the best and worst sports media and merchandise.Ground
Rules:If it can be read, played, heard, observed, worn, viewed, dialed, or downloaded
its in play here

What: "Life's a joke"
Author and publisher: Jack Fertig
Price: $9.95

Jack Fertig, former USC assistant basketball coach under George Raveling and
currently director of basketball operations at Fresno State, is a noted public speaker.
He is also a funny man.

Fertig, with 32 years of experience at nine division 1institutions, has put together a
collection of his favorite stories.Most in the 225, page self-published should bring a

Fertig is no relation to former USC quarterback and assistant coach Craig Fertig.Jack
is Jewish, Craig is Catholic.But they share a similar sense of humor.The book opens
with a short anecdote about a Tennessee player who visited a gift shop in Anchorage,
Alaska, and asked, "Do you take American money?"

This sets a story Fertig got from Fresno State sports information director, Steve
Weakland, who came to Fresno State from the University of Alaska at Anchorage.
Weakland told Fertig about a big 12 athletic director who, after his school was invited to
the Great Alaska Shootout, declined because "we've already used our foreign

One year Fertig was at USC, the Trojans played in a holiday tournament at West Palm
Beach, Fla.At the airport, an elderly lady asked a player what time is was, "I'm sorry,
my watch is on California Time." he said.

A longer story is about former Trojan Yamen Sanders, Fertig convinced him to block out
on the offensive board in a game against UCLA by telling him that missed shots were
designed playes to go to him.

Saunders bought it, and USC beat the Bruins.

To order the book:(559)287-3305.

Larry Stewart

©Copyright Jack Fertig

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